Art & Design

Texting SFMOMA Is About To Be Your Newest Addiction

Art & Design

Texting SFMOMA Is About To Be Your Newest Addiction

+

In a world where we sometimes just can’t get a text back, there’s nothing more magical than The San Fransisco Museum of Modern Art’s new text feature. Dubbed “send me,” it promises to text any art-lover an image of an artwork, based on their mood. And because it’s a culturally enriching time-waster, you don’t even need to feel guilty about texting it all day long.

So how does it work? All you need to do is text the number 572-51 with the words “send me” followed by a keyword (it can be a color, object, emotion or even an emoji) and the thing will text back a corresponding artwork, accompanied by the name of the artist and the date it was made. Not only is it hella fun, the feature also makes 34,678 previously unseeable works available for public enjoyment (only 5% of the museum’s collection is on view at any given time).

“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection,” wrote creative technologist Jay Mollica. “How can we provide a more comprehensive experience of our collection?”

Anyway, it’s a goddamn dream. Just don’t go getting too specific or existential – I texted the thing requesting “a will to live” and it came back empty 🙁