While most New Yorkers are currently enjoying the slew of typical summer time activities that accompany the city’s flesh-melting heat, residents in the Rockaways are still on the road to recovery from Hurricane Sandy’s devastating damage last fall. Recognizing the massive amount of work that remains ahead of Rockaway inhabitants, as well as their lack of resources, creative agency Mother New York has teamed up with Respond and Rebuild, a Sandy volunteer foundation, to create an interactive computer “game” that asks for donations to aid their continuing efforts to rebuild the community. Looking for ways to make the donation process both entertaining and engaging, Mother New York has designed Repair the Rockaways, a virtual version of the urban beach town where players can donate money in exchange for “bricks” that then get added to an animated plot of land—think Sim City with real-world results. The purchased “bricks” are symbolic of the actual building material the Respond and Rebuild team can acquire with every donated dollar. In addition, avatar characters who represent real life volunteers and victims of the cause populate the site with updates and information of the group’s progress. So in your free time this summer, take a break from crushing tall boys on rooftops and visit Repair the Rockaways, because lending a hand has never been more fun, and more importantly, rewarding.
Get involved at repairtherockaways.org.