There was a moment last night at the Academy Awards where we thought the most grotesque thing about John Travolta would be his factory-made hair. Then, he got on stage, and in one of the most inexplicable moments in recent Oscar memory, pronounced the name of Broadway star Idina Menzel as Adele Dazeem, or something. (For the record, there really is an Adele Dazeem and she’s used the incident to accrue slight net fame.) You can watch the entire moment here, or you can just relive the money shot on this now-viral Vine video. There’s something about it that makes us want to watch it over and over again on loop—the tonality of it, the cadence—that just burrows into your brain like a really well-crafted slogan. Cooostanza!