Fashionistas, fuckbois and lovers of athleisure unite: Vetements has a new website and, just like its clothes, it offers a big ‘ol middle finger to the fashion establishment.
Vetementswebsite.com is an homage to and parody of the old Style.com (remember, Vogue’s quintessential, moderately effective fashion website that was eaten by the notably shittier Vogue.com). The Spring 2017 Ready-To-Wear “Highlights” list, which features only Vetements, is sure to be a fan favorite.
But there’s more to it than that. The new Style.com launches tomorrow as an e-commerce platform, and to mark the occasion, Vetements is offering up a remake of its very first collection (cha-ching).
It’s Demna’s world, we’re all just living in it.