How pissed do you think Kanye West is that on the very same day he dropped his first jewelry collection, Chopard dropped the announcement of its collab with Rihanna. Co-designed by Chopard’s Caroline Scheufele, the nine-piece collection will officially launch at the Cannes Film Festival next month. Undoubtedly it will feature many diamonds that will shine very, very bright.
According to WWD, “Rihanna Loves Chopard” will consist of “one-of-a-kind creations inspired by the singer’s island roots mixing nods to the lush gardens of Barbados and the electricity of Carnival, as well as spins on house icons.” Only 2,000 editions of each design will be made.
The advertisement for the campaign reveals that the pieces are predictably dope and luxurious. Sorry, Kanye.