Scottish producer SOPHIE has announced the arrival of a forthcoming LP PRODUCT, and what it lacks in original unreleased material, the album certainly makes up for in branding. Eight singles, five of which we’ve already heard, will be released in full on November 27, thoughtfully packaged as a “skin safe odourless and tasteless platinum silicon product” (A.K.A. a glorified sex toy).
There’s also an option to purchase the CD alone or with a silicon bubble case in either pink or black. This entire marketing effort properly aligns with SOPHIE’s signature exploration of consumerism in pop culture, strategically approaching it as an extension of his art.
SOPHIE’s more recently been collaborating with major industry names, joining forces with Madonna for the Rebel Heart single, “Bitch I’m Madonna,” and pop antithesis Charli XCX on a number of unreleased tracks—a marriage of the minds that fuses the producer’s perspective as an underground pop-obsessed outsider with artists deeply embedded in the exact community he’s actively commenting on. Peep the official PRODUCT tracklist, below, and make room on your living room bookshelf for an immaculate, well-designed SOPHIE sex toy.
8. JUST LIKE WE NEVER SAID GOODBYE