The rise of Vetements seems to be sputtering, as dialogue surrounding the luxury brand has shifted far from praise and closer to skepticism. Though we initially fell under the spell of their effortlessly cool style, or were just thrilled to finally justify wearing hoodies outside of our apartment, Vetements’ all-white casting, overpriced interpretations of everyday gear and shameless reclamation of couture have left us with a permanent furled brow and bitchy snarl.
Lorde sparked the fire last weekend when she declared to her 4.3 million twitter followers that “Vetements is uncool now.” After a “hot” year, the singer pointed out that “your lame friend down the road is buying a DHL tee,” suggesting, still, that Vetements has “something even better rising from the ashes.” Whether or not that’s true, West Coast rapper Snoop Dogg’s recent interview with HypeBeast has certainly weakened Vetements’ already teetering street clout.
vetements is uncool now
— Lorde (@lorde) May 15, 2016
When HypeBeast revealed to Snoop that Vetements has been selling a $924 tee with his face printed across the front, he responded with inevitable criticism. To make matters worse, the shirt in question is an exact recreation of a 1993 Beware of Dogg promo tee, as one Twitter user points out. Leave it to “uncool” Vetements to amp up the price tag without amping up creativity, as well.
Left is a Beware of Dogg promo tee from 1993 by Death Row Merchandise Inc. Right is Vetements from Riccardi Boston. pic.twitter.com/a1fzXQcMNY
— Chad (@Fourty8XL) March 22, 2016
Snoop, who had no idea the Vetements shirt even existed, offered the following:
“I wouldn’t even pay 900-something dollars for a Snoop Dogg shirt and I know the muthaf***a. Hell nah, hell nah! Nah, but that’s a good thing man, continued success to whoever sellin’ it man, hopefully one day soon y’all give me something. Break bread or fake dead, y’all know what it is!”