Culture

Snapchat Introduces Cool Augmented Reality Feature for Instagram and Facebook to Copy

Culture

Snapchat Introduces Cool Augmented Reality Feature for Instagram and Facebook to Copy

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You’ve gotta feel bad for Snapchat. He’s like the dude at the party who tells a joke too quietly, only to have a more charismatic person tell the same joke a little bit louder, making everyone laugh.

Snapchat’s latest innovation, sure to be copied by Instagram and/or Facebook any day now, is an augmented reality feature called “World Lenses.” The feature allows users to place 3D animations in the “real world,” as viewed through their phone screen (think Pokémon Go. Btw, is that still a thing?). Judging by the promotional video, it’s pretty cool.

Unfortunately I deleted Snapchat as soon as Instagram launched stories (who has the time for it all?!). But I’m sure Insta will have it’s own, sleeker version in no time.