I’ve already written about the imminent death of over-the-top heels, but as one trend dies, another is born. And believe me when I tell you: 2012 is the year that men up their shoe game.
As I write this, I am wearing a pair of Isabel Marant hidden-wedge sneakers. These two-toned beauties, guised in the form of casual Friday shit kickers, brilliantly quell my desire for leg-lengthening footwear. God bless the French.
According to the Wall Street Journal, male shoppers also want the lines blurred between worktime and playtime footwear. “We don’t want our customer having to go to another store to buy his weekend shoes,” says Jeff Blee, a merchandise manager for Brooks Brothers. To that end, the clothier introduces five new colors of $198 suede bucks for spring, including Nantucket red and lime green.
Designer Richard Chai, who collaborated with New York-based men’s shoe brand, Heutchy, offers a $450 perforated brogue with neon soles. “It was this idea of taking a classic shoe and making it feel a lot more casual, like a sneaker, without having to be literal,” he says.
And though Florsheim tapped Duckie Brown, a label known for its liberal use of color to create a line years back, the idea was perhaps a bit premature. “You have to imagine these blue Florsheim by Duckie Brown brogues with a grey suit…” Elle.com’s editorial director, Keith Pollock, says in his closet profile on The Coveteur. “That’s what I told everyone after I bought them; they’ve yet to be worn.”