Fashion

Shan Huq’s Debut SS ’16 Campaign is a Surreal Celebration of Banality (Watch)

Fashion

Shan Huq’s Debut SS ’16 Campaign is a Surreal Celebration of Banality (Watch)

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“A family went to a cheerleading competition in Wisconsin,” begins a model in breakout designer Shan Huq’s SS ’16 campaign, retelling one of the narratives penned by Tyler Sayles for the collaborative debut collection.

Sayles’ words highlight the simplicity of midwestern life, which in this clip, are juxtaposed against a soaring soundtrack of strings that add a grandeur importance to such banal occurrences.

Throughout the minute-long video, we’re guided through a series of intimate tableaus in a blue-lit staircase—a visual that complements Huq’s mission to examine “essentials of sexuality” and present them in a subtly perverse fashion. Watch, below:

 

 

Keep Reading: Breakout Designer Shan Huq Channels a Sexy, Suburban Applebees Host