Budding activist Emma Watson paid a visit to the UN this weekend to deliver an impassioned and timely speech about the fight against violence and prejudice against women. Watson is a Goodwill Ambassador for U.N. Women, and her speech served to introduce HeForShe, a new campaign (with a pretty slick website!) aimed at helping you join the fight for gender equality. Her voice quivering throughout, the Harry Potter star addressed the taboo nature of the word feminism: “Apparently, whose expressions are seen as too strong, too aggressive, isolating, and anti-men,” she said. The entire 12-minute speech is below, and well worth a watch.