I know designers are all about having shows in “offbeat” locales these days, but this really takes the cake. Eveningwear designer Rubin Singer apparently held a fashion show during a nine-hour commercial flight from Frankfurt to New York yesterday. And before you ask, yes, the plane was full of regular people (and, according to a press release, several “German influencers”).
I’m of two minds about this. Part of me feels like, yeah, it would be pretty cool to have a fashion show go down while you’re a captive audience member on an international flight. I mean, it’s not like you really have anything else to do on there (aside from, say, reading a magazine or watching the Ab Fab movie or drinking those little bottles of wine until you pass out).
But the whole thing included two separate shows, one of which showcased flight attendant uniforms through history, as well as three 15-minute long “expert talks” about the digitization of the fashion world. In this case, I’m not sure I wouldn’t just rather watch nine hours worth of Friends reruns on my tiny screen.
There’s also the harsh reality that most us tend to be at our physically grossest when we fly, and I’m not sure how great looking at a bunch of models parading around while I’m wearing sweatpants and struggling to control my body temperature would be for the ol’ self esteem. But, hey, people apparently paid for this privilege, so what do I know?
The show was part of Lufthansa’s FlyingLab program, which allows customers to test out and purchase new tech gadgets while aboard the plane. Singer’s collection, which retails for significantly more than the price of a plane ticket from Frankfurt to New York, was also available for purchase.
Apparently, it’s the first time a designer has shown a collection at an altitude of 30,000 feet. You gotta admit, it’s a pretty ingenious marketing stunt and surprisingly democratic of Singer to do it on a commercial flight full of randos instead of some private jet packed with fancy editors and celebrities. Let’s just not make a trend of it or anything.
Photos courtesy of Rubin Singer.