Photo: Courtesy Coach
Coach has been pulling out all the stops over the past few years to rehab its stodgy, mall brand image, including tapping Loewe and Mulberry alum Stuart Vevers as creative director, employing young talent like Chloe Grace Moretz and Selena Gomez as brand ambassadors, and sending several cool, covetable collections down the runway to critical acclaim. But their collaboration with Rodarte, a brand known for its feminine yet avant-garde creations (that may or may not exist IRL), just may take the cake.
Staples of Coach’s All-American aesthetic, like luxe leather bags and totes, moto jackets, and cozy sweaters have gotten the Kate and Laura Mulleavy treatment with swaths of sequins, studs, and even a casual Magritte reference. Oh, and there appears to be plenty of millennial pink in the mix, so you know it’s on-trend. The collection was initially planned to include just 15 pieces but instead clocks in at more like 40. Not that anybody minds or anything.
The designers apparently also drew key inspiration from Coach’s extensive archives — namely, advertisements from the ’70s. “We were looking through the archives with Stuart [Vevers] and we loved the vintage campaigns and bags from the 70s; they connected to our design spirit and unique perspective,” the Mulleavys told Refinery29.
The good news is, the collab will go live online April 12 and hit stores on April 14, just in time for the spring shopping spree you’ve been promising yourself. The bad news is, you probably can’t afford any of it. Bags range from $295 to $1,900, and an insanely perfect embellished moto jacket will set you back $3,500.