Fashion

Rihanna Gives a Sneak Peek at Alexander Wang x H&M

Fashion

Rihanna Gives a Sneak Peek at Alexander Wang x H&M

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If his sprawling NY Times profile is to be believed, Alexander Wang is busier than you and me. Combined. The 30 year old designer just debuted his SS15 collection at New York Fashion Week to typical raves, and he’s probably already in Paris putting the finishing touches—or just getting started on—his show for Balenciaga at Paris Fashion Week next month. (One of the keys to being this productive is to not go out during the week, which Wang has stopped doing.) But if Wang’s two luxury collections don’t get your tail spinning because of all millions of pennies they cost, then you do have the upcoming Alexander Wang x H&M collaboration to look forward to, which will hit stores worldwide on November 6. 

Until a couple of days ago, the collection was being kept under wraps, but in a bit of marketing that’s genius in its simplicity, Rihanna went out in New York the other day wearing some pieces from that collection, because she is famous and gets them early. She then appeared on the AWang Instagram account wearing said clothes, and those November 6 line ups got a little bit bigger. Nicely done.