After being popular in the ’70s and ’80s for a process called ‘rephotographing,’ Richard Prince has recently taken his alternative way of presenting photos to an ultra-modern form: Instagram. This is, of course, his second take on using the social media app, as he was kicked off previously for showing an appropriated nude of Brooke Shields as a child. With the screenname-like Insta handle “richardprince4” he has composed a series of ‘regram’ selfies featuring celebrities and people who are not celebrities. He does so not via the simple regram apps but by taking a screenshot of a poster’s photo, often one that’s a semi-nude or suggestive pose, printing it out, photographing it, then posting that photo onto his Instagram. All include a weird emoji caption or random comment by the artist. It’s very meta and perhaps akin to what Andy Warhol would do today.
And it turns out that his Instagram “art” is good enough to get its own exhibit at New York’s Gagosian Gallery, which is open now through October 25. The selected portraits—or regrams—include big-time stars like Kate Moss, Pamela Anderson, and Naomi Campbell, alongside Internet personalities like Karley “Slutever” Sciortino, and are available to purchase. If you have $100,000 to spare you should go there now and spend it. Or you could just go and have a look. It’s really up to you.