We’ve been fans of Rhude, so if you’re a fan of us then you’re already familiar with the West Coast label’s tidy-and-tailored sportswear in superluxe materials, always tempered with a youthful sense of rebellion. Rhebels, utilizing of course the brand’s namesake ‘Rh’ (which begins designer Rhuigi Villasenor, as well as his multiple siblings’ first names), is in fact the central theme of the Rhude SS14 collection; Villasenor’s genius lies not in his reinvention of the wheel but via rare earnesty and a prescient read on the universal emotional consciousness. Some of the grit that Slimane lost when he went to Saint Laurent Paris seems to have congregated in Rhuigi’s general direction, and the slant has gained credibility and lost some preciousness in the voice of the early-twentysomething who is admirably determined to place himself amongst fashion’s heavy hitters.
We admire his gumption, for exactly the reasons we were just discussing mere minutes ago; the xerox machine of big business is whirring, and quality and originality can get lost in a sea of superficial (parasitic) aesthetics. But gorgeous textiles, domestic production, and inspiration that goes back from before “fuccboi” was even a stylistic subset, all make Rhude a long-term contender, and leads us to believe growth is on the horizon for the yung antiestablishment.