Fashion

Revisit Your Emo Roots with Rowan’s Subversive Spring ’16 Campaign

Fashion

Revisit Your Emo Roots with Rowan’s Subversive Spring ’16 Campaign

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Photography: Deaunte Shugart
Models: Pinky Rose & Jon Pontiac

Last September, LA-based designer Brian Rowan broke out with one of NYFW’s most memorable collections, boldly exploring the existential emo subculture we were all at one point immersed in as teenagers. By taking thematic cues from Chemical Romance’s 2004 track, “It’s Not a Fashion Statement, It’s a Fucking Deathwish,” Rowan reflected on a key chapter in his upbringing, while elevating this nostalgia with a collection of contemporary streetwear essentials.

Today, Rowan’s opened his official online shop, complete with a selection of key pieces from his spring ’16 lineup: giant tees with elongated sleeves, some held together with giant safety pins, oversized hoodies, shirts with “Nancy Boy” stamped across the chest and denim, both wide-legged and skinny. His campaign, photographed by Deaunte Shugart, complements this ambivalent attitude, featuring models lounging in a bedroom decorated with youthful punk memorabilia.

Keep Reading: “Rowan’s Emo Fall ’16 Collection is a Misfit, Catholic School Reject’s Dream”