Culture

Reebok Giving Fresh Kicks to People Who Burned Their New Balances to Protest Trump

Culture

Reebok Giving Fresh Kicks to People Who Burned Their New Balances to Protest Trump

+

When Donald Trump became President-elect, one of the first (the first?) major corporation to declare his support was New Balance. It was quite shocking – after all, what could be less controversial or political than a pair of New Balance sneakers? Unsurprisingly, people were pissed, many even going so far as to torch their New Balances or, less sensationally, toss them in the trash.

Fret not, anti-Trump New Balance owners, for today is your lucky day. Reebok is gifting Twitter users who burned their sneakers as an anti-Trump statement a brand new pair of shoes.

Meanwhile, New Balance has since told Buzzfeed that the quotes were “taken out of context,” but who’s to say? All I know is that all this corporate involvement in politics reminds me a helluva lot of Idiocracy… but at least it’s better than everything else that’s going on, which is straight up Hunger Games. May the odds be ever in your favor.