Welcome to the future of rap. Atlanta rapper-crooner-druggies Rich Homie Quan and Young Thug have aligned with Brian “Baby” Williams a.k.a Birdman, the founder of Cash Money Records, for The Tour mixtape. It starts with Baby talking about having “golden terlets,” meaning he’s so rich he owns gold commodes, then stays steadily funny and strange for 20 songs.
We at BULLETT are partial to the song “Bullet” for semantic reasons. Thug and Rich Homie are both former Gucci Mane underlings. But Gucci is in jail for the umpteenth time and considered by the (mostly white) music industry as more of a criminal than rapper. Baby’s cred brings Thug and Rich off the streets into the mainstream. These songs preview potentially insane collabs with Cash Money stars like Lil Wayne, Nicki Minaj and Drake.
All of this is hard to grasp. If someone had said in 1999 when Juvenile’s “Ha” video was on Yo MTV Raps that Cash Money would eventually be a bigger label the Def Jam, I would have shat my trousers. Fifteen years later, Cash Money is arguably the most important label in pop music, which makes me “hahahahahhahahaha” out loud. Plus, “Ha” is still the best fucking song/video:
I guess back then we should have realized Juvie and Cash Money were the future. This album cover also should have sounded the alarm:
Whatever, sometimes the world actual is fair. Fun fact: Birdman is one of the top ten American male Gucci customers, spending into the hundreds of thousands per year.
Oh, The Tour mixtape is a preview for an upcoming actual tour. See you there!