Fashion

Rapper Princess Nokia Stars in New MadeMe x Schott Campaign

Fashion

Rapper Princess Nokia Stars in New MadeMe x Schott Campaign

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BULLETT favorite, Princess Nokia, is now the face of the new MadeMe x Schott collaboration. The up-and-coming downtown streetwear brand has partnered with the legendary leather house to create an embroidered moto jacket with tattoo sleeves. Shot by 17-year-old Manon Macasaet, the campaign shows Princess Nokia posing at some classic New York landmarks—bodegas and fire escapes—wholly embodying MadeMe’s alt-feminist ethos.

“The Perfecto was originally made for bikers, banned from schools in the 60s, then worn by the most IDGAF musicians like The Ramones, Joan Jett and The Sex Pistols,” said MadeMe founder, Erin Magee. “This jacket is a classic representation of everything MadeMe stands for.”

Of Princess Nokia, she adds, “She’s a young woman pushing boundaries. She is quintessential New York City counterculture youth. I respect her art and I respect her message.”

View the full campaign, above.