Sremmlife, the debut album from Mississippi-by-way-of Atlanta duo Rae Sremmurd just dropped, and it’s already a bonafide hit, selling 49,000 “album equivalent units” (lol), and hitting number 1 on Billboard’s Top R&B/Hip-Hop Albums and Rap Albums charts. No surprise I suppose; based off the inescapable ear worm track “No Flex Zone”, there’s something oddly compelling about the young brothers Swae Lee and Slim Jxmmi’s off-kilter style, even as it’s extremely off-putting.
The production from Mike Will Made-It, whose label Ear Drummer Records put out Sremmlife, is understated and spacious, little more than thick bass pulses and clattering trap percussion, but the real centerpiece is the brothers’ squelchy, pubescent yawping, which is downright weird, right? Is that part of the charm? I don’t even know anymore.
Anyway, expect to hear a lot more from the group this year. Whether or not that’s a good or bad thing you might not be able to decide until about ten listens of “No Flex Zone”, at which point you’ll be trapped forever. Proceed at your own risk.
Check out the album here.