Arielle Herman defines herself as a producer, singer, songwriter and multimedia artist, though she’s best known by her moniker QUALIATIK—a young visual artist who just recently began her journey into music after leaving neuroscience studies to focus on production.
Now, Herman has released a self-directed film for her single “Physicality,” which juxtaposes CGI landscapes and hazy purple footage, as the singer opens up about her own fears and challenges.
“It’s essentially about the mental gymnastics you have to go through when you are discovering yourself and finding your place in the world.” Arielle said. “You experience so much self-doubt, self-sabotaging, and fear when you take a huge risk just because it feels right, and you incessantly question your own instincts, which can be a really disempowering feeling.”
Shot in 106-degree Texas weather, the video features QUALIATIK alongside an animated version of herself and other digital motifs, which she considers representative of one’s ideal self.
“A friend once said to me, ‘Your music makes me want to crawl inside my head and figure out all my deepest darkest secrets, but do it while dancing,'” she said. “I think that pretty much captures me as both an artist and a person, and what I use this project as a vehicle for. It’s first and foremost an introspective project about emotions, identity, and internal conflict—all the neuroses that eat at you and come from really complicated places in your mind. The age of technology really makes us confront our own inherently flawed design, and it can be difficult to accept that things like artificial intelligence could eventually outperform and outlive us, but there’s a certain freedom in accepting that these flaws are all part of what it feels like to be a human.”
Watch “Physicality,” below.