LA punk icon Alice Bag will debut her first solo album, Alice Bag, later this month and has already released two singles, “No Means No,” and, “Poison Seed.” Yesterday, she dropped the latest single, “He’s So Sorry,” with an accompanying music video that depicts a harrowing story of domestic abuse. Directed by Marisé Samitier, the video portrays violent physical abuse set to Bag’s girl group-inspired track about the apologies of an abuser.
Bag, whose memoir Violence Girl: From East LA Rage to Hollywood Stage, A Chicana Punk Story, details her childhood experience with domestic violence, and how she channeled that rage into punk performance, has long been an outspoken feminist and advocate against abuse.
“As a child, I hated my father for beating my mother and I felt anger and frustration at my mother’s inability to leave,” she said. “My mother WAS NOT to blame for the abuse—that is unequivocal—but she did fail to recognize that she had the power to leave the situation. She was tethered by the fear that she wouldn’t be able to survive financially and by what I imagine was societal and familial pressure to stay in a dysfunctional marriage.”
Alice Bag was the founder and front-woman of legendary LA band The Bags, also known as The Alice Bag Band, before joining deathrock band Castration Squad and forming Cholita! with punk rock drag queen Vaginal Davis, and Stay At Home Bomb. She also released a second memoir, Pipe Bomb for the Soul, based on her diaries from 1986, and started At Home Bomb, an all-female punk rock creative community centered on fighting the constraints placed on women both socially and musically.