We’ve seen a lot of angry and apathetic political statements on the runway over the last few seasons. But for the new Fendi Men’s collection, Silvia Venturini Fendi channeled politics through hope. Using Ernest Hemingway as a jumping off point, the designer incorporated keywords from the Fendi Vocabulary—love, listen, try—delivering a fresh range of classic menswear with a positive vibe. Starring Nicolas Ripoll, the campaign video embodies the same rosy energy, sharing the collection’s contagious spirit and raw subtlety. Shot on location in the Canary Island of Lanzarote, the imagery makes you want to leave on vacation—permanently.
View a quick teaser video below, and watch the full campaign tomorrow.