Music

Premiere: Sister Duo Lily & Madeleine’s ‘Hourglass’ Video is a Totally Weird, Colorful Explosion

Music

Premiere: Sister Duo Lily & Madeleine’s ‘Hourglass’ Video is a Totally Weird, Colorful Explosion

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With the nearing release of their third full-length album Keep It Together, Indianapolis-born sisters Lily & Madeleine edge closer to making their industry mark as a promising duo to know now. The forthcoming LP, slated for release Feb. 26 via New West Records, is a follow-up to two previous albums beneath Sufjan Stevens’ Asthmatic Kitty Records. This project, the pair explained, is a product of them reflecting on past relationships, while maintaining a strong sense of drive toward the future.

For the album’s lead single, “Hourglass,” the sisters’ voices blend harmoniously, offering a glimpse into the dreamy sonic landscape the two are capable of delivering. The Laurel Cohen-directed video centers on fast cuts of slow motion clips, paired with bright hues and spliced together images to reflect the track’s subtle intricacies. It’s a bit of a craft explosion, as Lily & Madeleine are shown playfully covered in buttons and enveloped in clouds of colored smoke.

“Along with reflecting on the personal bonds that Madeleine and I both have, I also really wanted to focus more on the bigger picture and write about the experience of being a white woman in America and a college-­age kid in the 21st century,” Lily said. “As I attempt to further discover who I am as an individual, the way society wants me to define myself is becoming clearer. It seems to me that young people are the same everywhere, regardless of race, gender or socioeconomic class. All young adults are in the same boat, trying to figure out what makes us individuals and trying to find our value in society.”

Watch the BULLETT premiere of “Hourglass,” below: