“What a terrible thing to do to the one who loves you,” goes the first line of “What a Terrible Thing to Do”, and that’s about all the hook I need to get me invested in this woebegone story on a dreary Friday morning. “When the touch of your skin means everything to him and to you it means almost nothing,” it goes on, as Steff Koeppen, front woman of the Tuscon-based from Steff and the Articles ignores her lover as he leaves her in bed. Yikes.
This fun-loving band photo is not an accurate representation of the mood of this video! I want my money back.
“The song revolves around a feeling of guilt derived from not being able to love someone back, but still using their love to fill a certain amount of loneliness,”Koeppen tells me. “More specifically, it speaks of two people experiencing intimacy on different emotional levels. The video reflects this personal experience of mine during the aftermath of a past relationship, as represented by the contemplativeness of my character and the overall disconnect between both characters.”
The dissolution of the relationship plays out against the backdrop of a 50s-style vintage decor, which, she says, represents, despite its shortcomings, nostalgia for the relationship.
Anyway, go hug someone you guys. And hope they mean it when they hug back.