We thought we’d seen the weirdest mashup of musical styles and cultural signifiers of the week with Avril Lavigne’s “Hello Kitty” yesterday, but this one from British act Kelsey Ellison is giving it a run for its money. Ellison’s style falls somewhere between Kyary Pamyu Pamyu and Die Antwoord, and the video reflects that inherent bananas-hop car crash. It’s also going to worm its way into your brain for the rest of the day once you listen, so don’t say we didn’t warn you.
“The song is about losing your mind during the times when you feel stressed out and a little crazy,” Ellison told us. “We added in some cartoonish references and visuals to the lyrics to reference an escape from the madness of reality, and to make the song more fun! ‘Shake your pom pom pom’ doesn’t really make much sense on its own, but when you put it with the rest of the song, it almost feels like the right thing to do.”
The video, she said, is inspired by Japanese and Korean pop and fashion. “I love the colors and the animated feel to those particular styles, and I thought it was really suiting to the song. It also matches my personal style, but we made it even crazier for the video.”