For most humans, exposing the depths of their hard drives online would be a total nightmare, but Internet artist extraordinaire Jeanette Hayes is not most humans. For her latest project, she turned to her archives of gifs, images and videos, sorted them by color and put them online (where else?). Entitled simply Primary Storage by Color, the result is zany, amusing and nostalgia inducing.
The artist got the idea from a conversation she had with the project’s curatorial director, Lindsay Howard. “We were talking about things I could make for an upcoming project when I told her I have an expansive collection of images,” Hayes says. “She suggested I use them all.”
From glimmering cans of Mountain Dew to dancing Pokémon, Hayes’ catalogue is diverse, to say the least. “I’ve been collecting since I’ve had Internet,” she says. It appears as though Hayes is somewhat of a digital hoarder. Further evidence is her oft-quoted tagline: “When you put something on the Internet, it’s mine.”
Naturally each page is set to appropriate music (as you might have noticed), which makes it all the more delightful. But beyond the sheer enjoyment we get from Hayes’ latest project, perhaps her hard drives serve as a gateway into her deep subconscious. So what do her hard drives say about her? “My hard drives say that I’m an unorganized hoarder with a taste for everything,” she says.
View ‘Purple’ below. Be sure to scroll down and click the left arrow for more colors! View fullscreen here.