For a long time, the commonly held belief by outsiders has been that the fashion industry is made up of people who are cabalistic and insensible by nature, (see the satires Pret-a-Porter and Zoolander). But now, after a steady stream of documentaries about the industry and the birth of the personal style blog of every single person you know, the narrative has started to trickle out that fashion is a totally populist thing that’s for everyone. I mean, look at this picture of Anja Rubik in sweatpants! She’s just like us!
Wrong. Prada just released a promo video for their fall/winter 2012 campaign, and this is certainly some other shit. Models Madison Headrick, Vanessa Axente, Elza Luijendijk, Iselin Steiro, Anne Vyalitsyna and Magdalena Frackowiak chill in a velvet room (how do you clean that?) and do things that no one you know has ever done. Why ya’ll standing in a row taking your sunglasses off and on? Why ya’ll doing that weird fighting without actually touching each other? Where’d all the squares on your chessboard go? How do you play with 9 pieces? The video does it’s job; watching I was definitely filled with the urge to buy a jacket with oversized precious stone details (always looking for new ways to risk getting the crap beaten out of me on my way to the barber shop), but Miuccia & co. definitely drive another wedge of difference in the lives between those who gaze and the gazed upon.