Gigi Hadid in Jeremy Scott SS ’16
Fashion journalism often reads like it was pulled from the pages of that seven pound textbook you criminally skimmed in college because the author was more interested in showing off than making any damn sense.
Reading a runway recap, you’ve probably found yourself furiously screaming—eyes wide—at your computer, as you attempt to decipher some critic’s arcane interpretation of a strapless dress. Words like “sobering” and “louche” are freely thrown around, while everyone’s go-to descriptor, “androgyny,” is used to describe literally everything that’s not evocative of an Old Navy sales rack.
The team at SSENSE has created a brilliant Fashion Buzzword Generator, just in time for Paris Fashion Week, which randomly pieces together this jargon to craft perfectly pretentious SS ’16 phrases. Play the hilarious game here and see a few of our favorite fictional commentaries, below.