Culture

This is How the Pepsi Ad Should’ve Looked (Watch)

Culture

This is How the Pepsi Ad Should’ve Looked (Watch)

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Unless you literally live in the middle of nowhere and have zero access to a phone, TV or WiFi (in which case, I admire you and kind of want your life), you’ve obviously seen the now-pulled and seriously tone-deaf Kendall Jenner Pepsi ad. You know, the one that tried to co-opt activist culture to “spread peace” aka make tons of money? Well, production company ThirtyRev did what Pepsi should’ve, releasing a new video that updates the ridiculous clip into something actually important.

The “Fixed Pepsi Ad” focuses on the real-life #NoDAPL protests at Standing Rock and shows the brutality faced by activists at the hands of trigger-happy police. Of course, in the few hours since its release, YouTube has already removed the video’s song (also used in the original ad), citing copyright infringement, but the message remains incredibly powerful. If only ThirtyRev was in charge of production at PepsiCo, too.

Watch the video, below.