Black Friday has long since been a day on which we spend our hard earned cash on crap we don’t need, but this year, the twisted minds at Cards Against Humanity offered a real money pit on which to throw our simoleans into. No, really, it’s a real goddamn money pit. On Black Friday, the popular game offered people the unique opportunity to pay them money to dig a hole.
THE NIGHT LIGHTS ARE ON Y’ALL pic.twitter.com/AV6ClUT4S8
— Claire Friedman (@c_frieds) November 25, 2016
Digging of the so-called Holiday Hole began at 1pm on Friday and every dollar donated to “the cause” added extra minutes to the dig clock. While semi-rational people donated a measly dollar, truly messed up individuals shelled out as much as $1,000. Confused? The initiative’s FAQ lays it out pretty simply. Yes, the hole is real. The point is for it to be funny. But perhaps the most telling piece comes in response to, “Why aren’t you giving all this money to charity?” Answer: “Why aren’t YOU giving all this money to charity? It’s your money.”
Last night, the company signified the event’s end with the simple tweet “the hole got dug.” They had raised $100,573 dollars. It remains unclear if all of that money was used to dig the hole, if the company gets to keep the leftover profits or if they’ll be donated to charity (that sort of defeats the purpose though, don’t it).
Hole got dug
— CardsAgainstHumanity (@CAH) November 27, 2016
What does this say about us as a people? Have we given up entirely, or is the fact that we can all partake in a goofy distraction reveal that there’s still hope after all? Or is it just a giant hole? Really makes you think.