Given the fact that in the wake of the devastating election results we are currently a nation divided, from a business standpoint it probably isn’t the brightest idea to come out in support of said results, particularly if you’re selling something that everyone needs, like reasonably priced running shoes. That didn’t stop New Balance from lending their support to president-elect Donald Trump. As a result, people are lighting their New Balance sneakers on fire or, less hazardously, throwing them in the garbage.
To be fair, it wasn’t as if the New Balance tweeted their support, however, their vice-president of public affairs told the Wall Street Journal that things will “move in the right direction” under Trump’s administration.
As Sole Collector notes, this is the first major sportswear company to come out in support of Trump, and Trump dissenters are not taking it lightly. Meanwhile, I’m still sitting here wondering if this is real life.
— Jon Targaryen (@tbrooks__) November 10, 2016
— #calexit (@milftears) November 10, 2016