H&M enlisted eco-friendly babe Ashley Benson to help them launch their Conscious Collection at their 5th Avenue Flagship store yesterday evening. A line manufactured exclusively from sustainable materials, the Conscious Collection is a part of the H&M’s larger Conscious initiative and just one more reason to adore the Swedish megabrand. Unfortunately, the Spring Breakers star came down with the flu and was unable to attend, but lucky for H&M, being environmentally friendly is tremendously hot amongst young Hollywood, and the always lovable Penn Badgley stepped in at the last minute. We braved the throngs of fashionistas vying for a photo-op with Badgley to ask how he lives consciously, and his charmingly unprepared response made us fall for him all over again (the first time being when he accidentally collides with Serena van der Woodsen in the Gossip Girl pilot, obviously).
BULLETT: What do you do to live consciously?
PENN BADLEY: Oh shit… that’s a hard question. Probably not enough like anyone else. I mean… there’s a real answer that’s very long. I guess what I’m doing just in my life and my thinking is I’m trying to work towards paring everything down so I can actually live sustainably off the land in like 5 to 10 years.
We would be honored to pitch in on your wind-powered dairy farm, Penn.