Music

Pavo Pavo Bring Art and Music to Another Dimension In ‘Ran Ran Run’ Video

Music

Pavo Pavo Bring Art and Music to Another Dimension In ‘Ran Ran Run’ Video

+

Far too often when it comes to experimental art/musical groups, the balance of their attention tends to fall too far toward the art side of the spectrum, at the expense of the actual songs. But in the case of “Ran Ran Run” from Brooklyn’s Pavo Pavo, the two work here in harmonious balance. Not that there’s anything exactly harmonious about the visual aspect of the piece.

“I was thinking about leisure society in the early 20th century–country club and beach culture where the only item on the agenda is to do some simple activity or game,” Director Pierre_xoxo, of the collective Swimmers says. “I find that whole world very surreal. It sort of exists in this alternate reality that is very similar to ours but different because people don’t have the same responsibilities of daily life. That surrealness also exists in science fiction, which inspired the more abstract blue light sections of the video. We drew on the fashion photography of Tim Walker, who creates another kind of surreality by staging subjects in awkward off-kilter poses.”

Eliza Bagg, the group’s vocalist, pulled off most of those poses in the video. The song, she says, is about “the joys and sorrows of growing up,  the awareness of impermanence and change.”

“Time is a hole in my waterbed,” she sings.

She felt like the video brought them to another world, as well.

“In the video we pass through some kind of portal into a completely manufactured reality — a space that is intense but also playful, full of stark contrasts and extremes, of color, texture, mood. We’re somewhere between children and adults, literally dressing up, playing, play-acting, trying on the guises of who me might be. Actually a theme throughout this record is that the whole prospect of becoming an adult involves a little bit of fantasy — reaching for a possible world or possible self, and aiming for magic, for something over the top, fantastical.”

Pavo Pavo’s Young Narrator in the Breakers will be released on November 11th, 2016.