Gutter punks, unite: it’s time to stop shampooing! Saturated, wet-look hair is one of the reigning beauty trends of spring 2012, and it’s actually better for tresses than the over-processed, hyper-dyed looks of the recent past (ahem, Katy Perry).
For the textured waves that appeared in his Balenciaga show last week—that is, when his models weren’t flaunting a Lord Dark Helmet-style headpiece—Nicolas Ghesquière turned to Redken Creative Consultant Guido to add a hint of sophistication to the laid-back look. “The collections at Balenciaga are always very elaborate so we worked on a very easy hairstyle,” he says. “What’s cool about it is that we’re creating a new type of texture. It’s not quite as rich as ‘beachy waves’ although it’s similar.” Guido used a styling foam on wet hair and then rough-dried the locks (without combing), letting the rest dry on its own to increase movement. He then either created a side-fringe or a messy center part, adding a dollop of the buzzed-about argan oil (Redken All-Soft Argan-6, to be exact) throughout the hair to remove frizz. Guido says, “It’s really a bit tougher in texture. It’s as if the girl hasn’t bothered with her hair but is wearing the most amazingly designed clothes.” No doubt, we’d forsake our wash routine in a hot second if it meant being about to prance around in a pair of geometric Balenciaga heels.