Photography: Voda Gong
For the ÖHLIN/D Fall ’17 collection, design director Sinéad Lawlor, along with founders, Anne Deane and Jacob Park, worked to capture the essence of a kooky teacher. Everyone knows the type—she wears flowing skirts and mismatched earrings, and usually opens class with a 5 minute breathing exercise. From Ms. Lippy to my 4th grade substitute, we’ve all had one. With her in mind, the designers landed on a new genre of effortless work wear—the “off-duty librarian.”
“I think me and Anne wanted to do something highlighting education, with what’s going on in the country, but also, because I felt like there’s this type of working girl that’s overlooked,” said Park. “We wanted to create a really cute world for her. It was a little bit romantic and a little bit modest, but then with fun pops, because I feel like teachers are always kind of crazy—especially art teachers.”
The result was a colorful collection that was part whimsy, part grown-up. Collaborating with artist Emily Russell, Park and Deane developed watercolor landscapes that reflected the collection’s ease with an ultra-feminine playfulness. Flowy fabrics and soft colors made the designs feel girlish, while more structured tailoring and darker browns kept the clothes from feeling junior. An expert mix of prints embodied the collection’s spirit, while also maintaining the brand’s eco-friendly edge. For ÖHLIN/D, sustainability is not only the future of fashion, but the constant end-goal for Park and Deane.
“We’re just trying to be as vocal as possible about not committing to the industry norms,” said Park. “We want to try and effect the pollution the industry has, and always be a positive voice.”
For the presentation, the brand closed down Soho lighting store, Roll & Hill to continue the eclecticism that circled the collection. Although the season had its own clear vision, the designers preserved the same romance ÖHLIN/D delivers with every collection. If all teachers wore ÖHLIN/D FW ’17, no one would skip school.
View the ÖHLIN/D FW ’17 collection, above.