Fashion

Oh God, Jeremy Scott is Trying to Make Uggs Happen Again

Fashion

Oh God, Jeremy Scott is Trying to Make Uggs Happen Again

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What do Paris Hilton, low-rise jeans, and embellished Ugg boots have in common? They’re all things we thought we abandoned circa 2009 that the fashion industry is, for some inexplicable reason, trying to make relevant again. And while Paris Hilton is actually kind of iconic and low-rise jeans are fine in theory as long as I don’t personally have to squeeze my ass into them, I’m not sure I can handle the second coming of novelty Ugg boots. Especially when they’re as garish as the ones Jeremy Scott has decided to provide us with.

Scott, who refers to himself an “undercover Ugg fan” in an interview with WWD, teamed up with the brand to bring into the world eight unique new Ugg styles, including a brown one with flames crawling up the sides and a black one encrusted with enough rhinestone flowers to surface all those Limited Too flashbacks you’ve been trying to repress. To be fair, your high school-aged self would probably be stoked — if only she could cough up enough babysitting money to afford the collab, which will range in price from $90 to $1,195.

The collection drops September 13, and while it is alarming that we will soon live in a world where we have to deal with both a Donald Trump presidency and the very real possibility of encountering bedazzled Ugg boots during any given coffee run, you can’t exactly say you’re surprised. After all, this is the man who brought us Moschino’s McDonald’s-themed collection, a Looney Tunes fashion renaissance, and those big, obnoxious iPhone cases seen on every single blogger at fashion week. The man lives for kitsch, and nothing’s more kitschy than an embellished Ugg.

“They are so cozy and I love the way they look with pants and shorts,” Scott told WWD. “It’s not known for men to wear them so much here even though they are surfer-dude footwear. After trying them on in Waikiki a couple years back, I found myself in the store at The Grove and I was like, ‘I’m going to do this. I don’t care what people say.’’

So, like, you guys, are we sure we don’t just wanna stick with the whole ’90s nostalgia thing for a bit longer? Because those Steve Madden slides are looking pretty damn good right about now.