Fashion’s obsession with IKEA has far from waned. Now we have our first look at an OFF-WHITE x IKEA rug courtesy of Virgil Abloh’s Instagram. In theory, the collab kind of makes me involuntarily roll my eyes, but in practice, I must say that the rug is pretty dope:
And here’s a better look via The Snobette:
While Virgil’s “let’s just call things what they are but in quotations” shtick is kind of growing old, I must say this is one of the better fuckboi home furnishings I’ve seen. The question remains though, how much will this collab cost? And, perhaps more importantly (especially for those who still have access to mommy and daddy’s credit card and don’t really care about how much these sorts of things cost), where will it be sold? Will hypebeasts need to travel all the way to IKEA to get their hands on this bad boy or will it be available at their local OFF-WHITE store? Should they be making algorithms to purchase them in bulk online?
But I suppose an even more important question is: do fuckbois even bother furnishing their homes? What’s the point of a cool piece if it isn’t going to be captured by a street style photographer? So many questions.