Having developed an entire collection inspired by brothers performing together in porn, rising Swedish label LAZOSCHMIDL creates clothing with a purposefully provocative agenda. Their fall ’16 range featured a pair of boyfriend jeans with grommets that each connected to a queer dating app, allowing for strangers to send electrical shocks to prospective lovers’ asses—a modern-day “pinch,” of sorts. When wearing these, the label says you’ll enter a “secret community” where the kinky like-minded meet and date across the globe.
Now, the designer duo—Josef Lazo and Andreas Schmidl—has shared yet another wardrobe staple with a subverted twist, this time to celebrate the release of a photo series by feminist artist Arvida Byström. Their version of the white tee features a hand-written quote saying, “I’m With Stupid,” that’s mirrored for selfies.
“While the statement could be interpreted as protest against the outside world, it turns the laws of social media upside down by referring directly to the wearer taking a selfie in the bedroom mirror,” the designers said of their “Selfie Edition” style, now available online.