Backstage photos by David Vassalli
Typography is a tailored-down practice that strives to make an impressive impact using the quiet subtleties of font, layout and copy. Simplistic at surface level, but backed by hours of combing through complex thoughts, designer Daisuke Obana’s work for N. Hoolywood is always rich with references, while still appearing as straightforward, minimal fashion. This season, N. Hoolywood played up its strengths, sending down the runway a lineup of modern, streamlined staples.
Pulling inspiration from graphic designer/font pioneer Herb Lubalin—known for his late ’60s work in Avant Garde magazine—N. Hoolywood’s SS ’16 show relied heavily on linear silhouettes evocative of Jil Sander’s slimmed-down approach to fashion. Monochromatic t-shirt and trouser sets, slim-fit, tailored suits with jogger-style hems and a generous supply of bombers all seemed to directly recall Lubalin’s typographic work.
Further exploring Obana’s obsession with font, the designer teamed up with Japanese calligrapher Mikitype, whose work was splashed across Vans collaboration sneakers and necklines on pullovers. Mikitype also created a graphic textile—appearing as either a vibrant violet, salmon and white, or a stark black and white—which Obana used to dress up boxy topcoats and shorts. Watch the full show, below, starring exclusively street-casted models.