Fashion

NYFW Day 5 – Backstage with Sandy Kim at Alexandre Herchcovitch

Fashion

NYFW Day 5 – Backstage with Sandy Kim at Alexandre Herchcovitch

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Here’s a trend to call right now: gone are the dark eyes, dramatic shadow and ‘80s-infused blush from last season (and even the season before). The beauty moment that’ll encapsulate Spring/Summer 2012 will be ladylike and clean, apparently. Fresh, and even minimal. Just look at the rosy and femme faces caught by Sandy Kim at the backstage of Alexandre Herchcovitch. A little bit of rouge and a touch of shimmery eye shadow, but that was about as far as it went. Clean skin and strong brows are a world away from Herchcovitch’s spring 2011 offerings of neon eyes and hyper-hued lips.
Herchcovitch’s newfound “naturalism” spread to his collection, too, which was markedly more ladylike, and dare we say commercial? than his previous visions. And the Brazilian, who harnesses the tropical colors of his homeland with ease, has turned his attention back in time this season. Heavy, embroidered jacquard added plenty of detail to his straightforward shift dresses, and bows, ties and belts (along with a burst of tangerine) provided just a hint of camp—enough to know that Herchcovitch still pays homage to his weird and multi-chromatic roots.
Backstage, the models got a respite from the preening and pulling of fashion week that typically wreaks havoc on a beauty routine. And when shot with Sandy Kim’s soft, romantic light, even edgy models rocking G’n’R tees look undeniably lovely—which was completely Herchocovitch’s intention.