Culture

NYC Collective MERK is the Musical Launchpad for Yeezy Season Models

Culture

NYC Collective MERK is the Musical Launchpad for Yeezy Season Models

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Photography: Tyler Scott & Daniel Hurtado

Earlier this month, a very rare intermingling of music and fashion went down in the heart of Soho, based in a low-key venue covered in black curtains and drenched in red lighting. Hosted by NYC collective MERK, the private event was billed as a launch for Milli MERK in the wake of his debut single, “Skrrt Cobain.” But it was the unannounced surprises that made the night all the more memorable.

Yeezy Season 3 model Mallory Merk arrived about 2 hours into the event and built up the crowd by performing her cover of Lil Yachty’s single, “1 Night,” while MERK mixed her live vocals with the original record.

Mike Will Made-It affiliate and Yeezy Season 1 model Spencer Lee then delivered a fiery performance of his highly anticipated, unreleased music to a devoted and rowdy audience. The night hit its emotional peak somewhere between Spencer jumping on the DJ table and the surprise entrance of Supreme ambassador Racks Hogan. Decked out with a full frontal grill, Hogan, also known as, “The Stylish Stoner,” announced it was his first performance that night. Attendees took to the mic as the event came to a close, among them Clintn Lord, who also modeled at West’s Madison Square Garden spectacle.

The event took place at Convicts NYC—a retail store that doubles as a digital media agency—which has become the home of “Parlay Thursdays,”  a new bi-weekly event co-hosted by MERK and Convicts Radio.