This week Nike launched it’s extended-size workout wear and everyone should be very impressed. A continuation of the brand’s “Equality” campaign, 200+ piece collection isn’t just pre-existing clothes in larger sizes, it’s brand spanking new workout and streetwear. Oh and did we mention that the ads star model, body activist and all-around badass Paloma Elsesser? Well they do, and they’re great.
“We know that body weights are distributed differently for everybody and as we look at plus size, there is more variance,” Helen Boucher, Nike’s vice president of women’s training apparel, said in a statement. “When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different.” Preach!
Finally, a brand that makes a play for inclusiveness and hits the nail square on the head. Plus, since Nike is the first major sportswear brand to offer extended-size clothing in such a wide range of styles, they’re definitely going to reap the benefits.
So give yourself a pat on the back, Nike. Go on – you’ve earned it.