Following NEWTHINGS’ utilitarian fall ’16 collection, Creative Director Edwin Bolta has returned with a provocative, minimal capsule in collaboration with Ray Martinez (of NYC art collective Spaghetti Boys). Playing off ’70s adult animations, ’80s post-punk subculture and graffiti, the range features graphic tees, coats and bags, all centered on the charged phrase, “Just One of the Boys.”
The collection hits two of today’s hottest debates head on: blurring gender roles and political madness. Ray’s black-and-white illustrations heighten socially constructed, boyish stereotypes, while Bolta’s ambiguous casting ultimately challenges what it really means to be a “boy.” And those global feelings of political unrest are accurately summed up in Ray’s polarizing graphic of a boy dropping his trousers to literally shit on Earth.
See NEWTHINGS’ COOLWORLD lookbook, above, before it drops online tomorrow.