When Kanye West secretly scheduled a surprise presentation for Yeezy Season 2 last September, he inevitably angered several fashion designers who’d been planning on showing the same day for months. It makes sense—West attracts a media frenzy wherever he goes, especially in fashion, so total attention was essentially stolen from those already locked into the NYFW calendar. West guarantees “clicks,” which is what the press needs to survive, so what did everyone do when he announced his show? They went.
Designer Anne Bowen spoke to this issue with WWD: “We have been prepping for a year for this at considerable financial, labor- and commitment-cost to our company,” Bowen said. “Our show date has been scheduled for months and has been on the Fashion Calendar for weeks. We went through all the proper channels to make this a reality. And just yesterday we learned that Kanye West is having a show at the same time on the same date as ours. Kanye knows he is a media sensation and it is just not ethical to do this.”
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Lucky for designers showing this year, West has announced his presentation’s date weeks ahead of NYFW, giving designers enough time to switch slots if they so choose. Yeezy Season 4 will officially unfold Sept. 7, the first day of Fashion Week, which means it’s likely he’ll monopolize signifiant media attention throughout the remaining week. Regardless, for designers—and young designers, especially—hoping to attract top editors or any editors to their show, we suggest showing after Sept. 7.
You’ve been warned.