Fashion

Nattofranco Channels Japanese Pop Culture for SS ’17 Capsule Collection

Fashion

Nattofranco Channels Japanese Pop Culture for SS ’17 Capsule Collection

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For the Nattofranco Spring ’17 collection, 26-year-old designer Noemie Aiko Sebayashi focused on Japanese culture throughout the digital age. Inspired by the female aidoru magazines of the ’80s and ’90s, and otaku, which translates to an obsession with popular culture, Sebayashi created a range of elevated streetwear with an outsider edge. Following her affinity for black-and-white xerography, the designer pieced together digital prints and images to create a sort of sartorial scrap book.



With that in mind, Sebayashi tapped photographer Arnaud Bresson to shoot a lookbook in line with the collection’s imagery and philosophy, where material dictates form. The result is a literal extension of the collection—the design’s collage components are literally cut-and-pasted together, juxtaposing a DIY aesthetic with the pixelated imagery that runs throughout the line. That combination of rawness and sophistication make Nattofranco SS ’17 a refreshing take on high end streetwear. As pretty much every brand continues to send sweatpants and hoodies down the runway, Sebayashi’s collection goes deeper, exploring pop culture, nostalgia and the digital sphere.

View the lookbook, above.


Photography: Arnaud Bresson (Division Paris)
Casting: René de Bathory
Makeup: Soukaina Wahid
Assistant: Camille Edern
Shoes: Doc Martens
Models: Moffy Gathorne Hardy (Storm), Gianni Locatelli