Following the success of her viral Snapchat short film, Mudditchgirl91, a real-time character played by 20-year-old Bella McFadden, has committed social media suicide. Director and writer Alex Kazemi, who’s responsible for creating her newfound cult fame, released a statement about her sudden disappearance, questioning what this loss really means in the online landscape.
“You all loved her when she was alive and doing weird shit for you on camera, but now that she’s dead, does she still matter?” he probed. “Is she worth a headline? Is her suicide worth writing about? Is she just last week’s news? Is she a digital artifact? A statistic? A digital ghost? Does her truth now require a #TRIGGERWARNING?”
In an age when we all curate two personas, Internet and IRL, it was only a matter of time before someone made the polarizing comparison between deleting a social media account and actual suicide. “Goodbye Cruel World,” reads Mudditchgirl91’s real-time Snapchat suicide note, which acts as an overly campy performance art piece to challenge what defines “suicide” in 2015.
From the release of Kazemi’s film to his protagonist’s social demise, this entire project has been shamelessly attention-seeking. Being that our social fabric has become so heavily woven with selfishness—Facebook likes, status updates, Instagram selfies—this could arguably be the most accurate depiction of modern-day culture to date. Watch Mudditchgirl91’s Snapchat suicide, below.