Photography: Jetro Emilcar
Montreal designer Josh Reim‘s fall ’16 collection is classic Americana with an existential twist, pairing familiar silhouettes with intricate details for his vision of a family cult’s holiday get together. Standard jackets and cloaks are fastened with industrial hardware, finding a balance between ease and urgency, masculine and feminine.
This season his outerwear is rugged and workwear-inspired, designed using a delicate gingham, while a simple strapless dress is left unfinished. His overall, careful focus on memory and sentimentality is felt through his mix of fabric, shape and nuance.
Self taught, Reim began his eponymous label in November 2014, creating clothing inspired by the American northeast. His brand evokes a sense of nostalgia and earthiness, with precise embroidery—this season created in collaboration with Isabella Rodriguez and Rachel Rutt—becoming his trademark.