As most brands mindlessly cast Kendall, the Hadids et al. in their humdrum campaigns, Marc Jacobs continues to delight with unexpected castings. His latest move might be his best yet. For his Fall ’16 campaign, Jacobs cast none other than Missy motherfucking Elliott. His Instagram caption really says it all:
“From the moment I heard The Rain back in 1997, I was entranced by the genius rhymes of Missy Elliott. Missy’s music has kept me and my design team happily energized through countless weekdays, weeknights and weekends during those long hours of sketching, fitting, styling and doing looks. In addition to the boundless energy of her music are the visually pulsating and wildly cartoon-like music videos she made in collaboration with the talented and visionary, Hype Williams. I am in continued awe of Missy’s ability to push the boundaries of the style of music both to the eye and to the ear. It was a dream of mine to work with her and I’m happy to share this portrait by David Sims for our Fall ’16 campaign”
Bravo, Jacobs, for continuously creating stunning campaigns that challenge the norm and for bringing diversity (in terms of race, age and body type) to an otherwise homogeneous medium. Others, take note.